FUNDRAISING FOR GOOD
Fundraising faces changing times just like every other industry. How do we learn the newest trends and tips and keep them balanced with our ethical standards? Let's learn together.
Fundraising faces changing times just like every other industry. How do we learn the newest trends and tips and keep them balanced with our ethical standards? Let's learn together.
Board Giving
/in Campaign Planning, Fundraising /by James PlourdeBoards don’t give money to the non-profit organizations they govern. Individuals who serve on boards do. Why the distinction? Because it creates the correct paradigm for how development professionals should be approaching their board members for philanthropic support and measuring outcomes. If I ruled the non-profit universe, I would ban the term “board giving” from […]
Kill Your Darlings
/in Fundraising /by James PlourdeKill your darlings Anyone who’s been to journalism school knows the phrase “kill your darlings.” It means editing out the words and phrases that you’ve fallen in love with that drag down the clarity and power of your story. In fundraising, we would do well with an annual review with staff and key volunteers titled […]
Data-Driven Campaign Planning
/in Campaign Planning, Fundraising /by James PlourdeA new, data-driven approach to campaign planning The time-honored campaign feasibility study is designed to help nonprofits test whether their aspirations and campaign dollar goal are achievable. Done well, it is in effect the “soft launch” of a campaign and sets you up for success. But the process most consultants use in executing the study […]