FUNDRAISING FOR GOOD
Fundraising faces changing times just like every other industry. How do we learn the newest trends and tips and keep them balanced with our ethical standards? Let's learn together.
Fundraising faces changing times just like every other industry. How do we learn the newest trends and tips and keep them balanced with our ethical standards? Let's learn together.
The Question You Must Ask
/in Finding Funding Book, Fundraising /by James PlourdeIf you were hired to sell a particular brand of car, and somebody walked into your showroom, chances are you wouldn’t spend much time talking about a competing brand. Toyota salespeople make commission on Toyotas, after all, not on Hondas. I thought the same principle held true when it came to my work as a […]
Stop Training Your Board (and Start Engaging Them)
/in Education, Finding Funding Book, Fundraising /by James PlourdeIf you had no interest in becoming a flugelhorn player, and attended a training on how to become a flugelhorn player, what are the odds that you’d emerge from that training a budding flugelhornist?* Not totally zero. It’s possible you will start researching brass bands. But odds are, a training won’t motivate you to do […]
Get Emotional
/in Ethics, Finding Funding Book, Fundraising /by James PlourdeThink about all the nonprofits in the world and the number that you personally support. Did you do a detailed analysis using a cost v. value matrix to make an informed, rational decision about where to donate your hard-earned money? Unlikely. It’s much more likely that you support nonprofits with which you feel a personal, […]