FUNDRAISING FOR GOOD
Fundraising faces changing times just like every other industry. How do we learn the newest trends and tips and keep them balanced with our ethical standards? Let's learn together.
Fundraising faces changing times just like every other industry. How do we learn the newest trends and tips and keep them balanced with our ethical standards? Let's learn together.
In Fundraising, Learn to Leverage
/in Finding Funding Book, Fundraising, Major Giving /by James PlourdeFew things create a power imbalance more precisely than money. Fundraisers encounter this power imbalance acutely, perhaps more than people in other professions. Wealthy people tend to socialize and congregate with people like themselves (as most people tend to do). Because successful fundraisers are successful relationship builders, navigating this dynamic can be particularly tricky as […]
Beyond the December 31 Deadline
/in Finding Funding Book, Fundraising /by James PlourdeAs the calendar winds down, many nonprofits rush to remind donors about tax deductions, required IRA distributions, and year-end deadlines. You know donors will be bombarded with requests to give in the next eight weeks—including by you. So, how will you make your year-end appeal stand out? Worry less about the calendar and more about […]
The Question You Must Ask
/in Finding Funding Book, Fundraising /by James PlourdeIf you were hired to sell a particular brand of car, and somebody walked into your showroom, chances are you wouldn’t spend much time talking about a competing brand. Toyota salespeople make commission on Toyotas, after all, not on Hondas. I thought the same principle held true when it came to my work as a […]