FUNDRAISING FOR GOOD
Fundraising faces changing times just like every other industry. How do we learn the newest trends and tips and keep them balanced with our ethical standards? Let's learn together.
Fundraising faces changing times just like every other industry. How do we learn the newest trends and tips and keep them balanced with our ethical standards? Let's learn together.
Major Gifts = Major Impact
/in Fundraising, Major Giving /by James PlourdeWhen nonprofits lean into “major gift” fundraising, they typically start with data mining to see who in their donor pool has untapped capacity—and then unleash a gift officer to visit those donors. That, however, is only half the battle. The other half is what will you use to motivate that $100 donor to start giving […]
In Fundraising, Learn to Leverage
/in Finding Funding Book, Fundraising, Major Giving /by James PlourdeFew things create a power imbalance more precisely than money. Fundraisers encounter this power imbalance acutely, perhaps more than people in other professions. Wealthy people tend to socialize and congregate with people like themselves (as most people tend to do). Because successful fundraisers are successful relationship builders, navigating this dynamic can be particularly tricky as […]
Beyond the December 31 Deadline
/in Finding Funding Book, Fundraising /by James PlourdeAs the calendar winds down, many nonprofits rush to remind donors about tax deductions, required IRA distributions, and year-end deadlines. You know donors will be bombarded with requests to give in the next eight weeks—including by you. So, how will you make your year-end appeal stand out? Worry less about the calendar and more about […]